By The Huffington Playbook | March 11, 2019 07:08amHulu has just launched a new advertising campaign featuring a series of ads that play when you navigate to the home page of Hulu.
The new ad campaign, which Hulu describes as an “all-new approach to home page advertising,” was created by ad agency Adnate, which was the original partner for Hulu’s original ad campaign on Hulu, which debuted in September 2018.
The ad campaign is available for download and will run for 10 days, until Hulu has the opportunity to launch its own advertising campaign, according to a Hulu spokesperson.
Adnate said in a statement that it was “delighted” to partner with Hulu on the new Hulu ad campaign.
“We are thrilled to be working with Hulu to bring our unique brand of creative ad strategy to their platform,” Adnatico said in the statement.
“We look forward to working with our team to develop this new strategy, and we look forward working with them in the future to help them expand their ad platform and reach millions of viewers across the world.”
Adnaticos new ad is called “Hulu: The Best TV.”
In the ad, which is still being rolled out, you’ll see a series and a series description of Hulu, and a number of Hulu ad slots that play whenever you navigate directly to Hulu’s homepage.
There are also several ad slots in the ad descriptions that play for the first time when you start the Hulu homepage.
“Hulu’s original TV ad campaign that debuted in 2018 was a series that had Hulu as the main channel on which you could view all of the shows that Hulu had on offer,” Hulu said in its ad description.
“Hannibal and The Affair are our newest additions to the ad campaign and we are excited to see how Hulu will expand its television advertising offerings for 2019.”
The Hulu ad series has been created for both the Hulu app and Hulu Plus, and Hulu’s ads are now available on Hulu Plus and Hulu.com.
Hulu is also launching a new ad series, which it calls “HULU,” in which it will play during Hulu’s broadcast programming.
The Hulu ads will play when people enter their home address, and the ads are limited to 1,000 impressions per minute.